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Bohlsen, Martha

 Person

Martha Bohlsen (1905-1984) was a pioneer of home economics television and radio in Nebraska. Bohlsen was inducted into the Nebraska Broadcasters Association Hall of Fame in 1988. She also taught at the University of Omaha.

"Martha Bohlsen first brought her expertise in Home Economics to the public as 'Prudence Penny,' a regular column in the Omaha Bee News, which was purchased by the Omaha World Herald in 1937.

"She joined the staff of the Omaha Public Power Disctrict on January 2, 1938, when OPPD was known as the Nebraska Power Company. She was Home Service Director of OPPD until June 18, 1949.

"It was during this period (1938-1949) that Martha appeared on virtually every AM radio station in Omaha. She had regular weekly home economics radio show on these radio stations, thereby pioneering a new phase of radio programming.

"In July of 1949, after resigning from OPPD, Martha joined the staff of WOW radio and WOW-TV, which went on the air in August of 1949. Martha was ready for this new medium called television and she pioneered home economics programming on TV. Many times her foil on her television show was Johnny Carson, also a staff member of WOW-TV in those early days.

"Her charm and wit were perfect for the medium. After her association with WOW-TV for many years, she began a long association with the Tidy House Corporation and her show was soon put into syndication on radio and television.

"Martha Bohlsen won many awards over the years, including two McCall Awards, and she was named the Advertising Woman of the Year by the Omaha Advertising Club in 1959.

"She was active in AWRT, the Women's Division of the Omaha Chamber of Commerce and the Lutheran Medical Center in Omaha. She was born December 22, 1905, and passed away on March 9, 1984."

Citation

"Hall of Fame 1988: Martha Bohlsen." Nebraska Broadcasters Association website. Accessed February 5, 2019. [Quoted with minor corrections.] https://www.ne-ba.org/about_us-hall_of_fame.asp?id=50

Found in 1 Collection or Record:

Martha’s Kitchen Collection

 Collection — Box: 2019-010
Identifier: MSS-0141
Content Description The collection of "Martha's Kitchen" free recipes were distributed by Safeway Discount Stores throughout Nebraska. The recipes in this collection were published from the late 1960s through the early 1980s. Martha Bohlsen first appeared on radio before moving to television. Bohlsen eventually worked with all of the network affiliates in Omaha and h. Her program was syndicated across Nebraska.
Dates: circa 1968-1982